Climate Move is a nonpofit working towards a sustainable future in Finland. The team aims to inspire people to become movers and shakers on the country's path to carbon neutrality.
Preparing to update their website, the team was looking for guidance on how to create an engaging user experience.
Our team of three—UX developer Elena Kazakova, UX designer Briana Romero, and me conducted an audit of Climate Move's website and recommended improvements to support client's goals.
We met through LinkedIn and thought it would be fun to do a project together. Working with Elena and Briana was very collaborative and efficient, and I enjoyed learning from them.
The Helsinki-based team working remotely during the pandemic
We based the audit on Jakob Nielsen's usability heuristics, covering areas from accessibility to tone of voice. To put user needs front and center, we used user tasks, personas, user stories, and scenarios as a framework for auditing the website.
User tasks = key actions
What are the key actions users can do on Climate Move's website and social channels?
Personas = target audience
Based on heuristics, we created a few personas to narrow down Climate Move'ss potential target audience. The focus was on people eager to make a positive impact in their community.
User stories = context in which people act
User stories followed this format: As [persona], I want to [do task] so that I can [achieve goal].
Following our suggestions, Climate Move team has overhauled their website in early 2021. It features a variety of engaging content: lively photos and illustrations, blog posts, and event updates. As the team sets up their analytics and testing capabilities, we look forward to hearing how these changes have engaged their audience.
Energetic team photo greets visitors as they enter the website
Improved color contrasts and inspirational messaging
This was a fun learning experience: I learned a lot about accessibility from Elena and about service design methods from Briana. As a newbie in Helsinki, it was also a great opportunity for me to meet local designers. It all started with a Hello on LinkedIn, giving us a new way to connect and collaborate, even during social distancing.