HaloBeba is a go-to support center for early child care run by public health institutions and UNICEF in Serbia. Their 24/7 call center addresses parents’ urgent concerns, while their website offers articles on baby development and wellbeing.
Many parents throughout the country see HaloBeba as a trusted advisor in the challenging times of early parenthood. User base was about to grow further as the client was preparing to invite all new mothers to use the service we were creating.
The goal was to help parents track baby’s growth and development, and access personalized resources. The solution I worked on was a baby journal and repository of articles in the form of a mobile app.
I was part of a UX team of two at Alpha Design Studio, a boutique design agency. The team lead (Milovan Jovicic) was responsible for product design and communication with stakeholders. In close collaboration with him, I was in charge of:
I joined the project after the team lead made low-fidelity wireframes based on interviews with stakeholders and client’s research.
I conducted a competitive analysis to understand the unique value of the service we were designing, and then worked with the team lead to refine information architecture and user flows.
We designed one cross-platform UI due to budget and time constraints. I relied on iOS patterns but kept the visual language simple to make it easy to use on both iOS and Android.
I worked in 1- to 2-week sprints and designed high-fidelity prototypes for presentations to the client and domain experts. The polished interface helped stakeholders imagine the final experience and give us valuable feedback.
In this project I didn’t have the opportunity to conduct usability testing so instead, I suggested creating guidelines for future tests. We outlined scenarios and best practices and provided them to the client.
We also designed in-app surveys and feedback forms that give client the opportunity to inexpensively gather feedback in the future.
After we completed the project, I continued to work on the design as a side project and translated the original text from Serbian to English. The final deliverables you're seeing here are my personal work.
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When my team realized the journal started to focus on past data, we shifted to a more forward-looking direction.
Want to check out the ins and outs of the app?Go to prototype
My work helped HaloBeba successfully expand their role of respected advisor to trusted personal assistant. The app was expected to launch in 2020 as a key component in client’s venture into expanding services and a growing user base.
In hindsight, I would advocate for a clearer insight into research and earlier usability testing. The research would help us understand users' motivations and make sure we're designing the right thing. Usability testing would help us ensure we're designing the right way before we start building the product.
Finalizing the design on my own helped me grow as a designer. Improving user flows honed my problem-solving skills. Applying visual and mobile design patterns I learned in Learn UI Design course helped me gain greater confidence in my visual design skills.