Product designer focused on SaaS growth. In our noisy world, I'm excited about tools that unblock people's path to clarity, focus, and a peace of mind.
Why do we feel the urge to create? What makes us enjoy or dislike things others have created? And how do we stay inspired to create in a world packed with stuff?
Curious about these questions, I explored fields from landscape architecture and urban planning to photography, journalism, and graphic design. In each endeavor, I was excited to learn how people think, feel, and behave. Looking to bring these passions together, five years ago I stepped into the world of user experience design. With a growing interest in business, I became passionate about things like growth, marketing, and product strategy.
Most of my energy these days goes into understanding journeys, goals, and struggles of individuals and small teams using SaaS products. I've recently transitioned from contracting with Grafana Labs to working at Vainu, a Helsinki-based sales & marketing intelligence startup.
Originally from a small town in Serbia, I lived in Arkansas (yep), Brussels, Vienna, Copenhagen, and Madrid. Just before the pandemic, I moved to Helsinki. 2020 was a strange time to be new in town, but the peaceful life in Finland has since been incredibly rewarding.
Side projects & learning experimentsVisit playground