Hi, I'm Anja, product designer focused on SaaS growth and onboarding. Working closely with product, marketing, and engineering, I research and design ways to build a strong product funnel that guides users from visitors to happy customers through a series of meaningful aha moments.
See my projectsDesign of a user onboarding experience that helps developers get started quickly
See case studyAudit of a nonprofit website calling on environmental movers and shakers
See case studyDesign of a mobile app with tools and resources for new parents
See case studyRedesign of an insurance marketplace to make policies more transparent
See case studyResearch and design for a specialty chemicals process automation SaaS
See case studyPrototyped a marketing app to help a startup validate product-market fit
Redesigned a fashion store to highlight the brand and boost sales
Built websites to help social impact teams attract partners and investors
Redesigned an HR app to help employes get needed documents quickly
Conceptualized a feature for patients and caretakers to get advice during COVID
Interviewed professional training participants to help improve future events
I run a collaborative, end-to-end product design process focused on SaaS growth and onboarding. Based in Helsinki, Finland, I currently contract with Grafana Labs.
About me