End-to-end product designer focused on growth and design systems. Driven by an entrepreneurial spirit, I embrace ambiguity and constraints as a chance to tap into unique product opportunities. I enjoy untangling complex problems and collaborating in cross-functional teams to ship powerfully simple solutions.
I like to aim big and take ownership of solving problems from research to delivery. My work is most impactful in teams that value resourcefulness, autonomy, and thoughtfully bold ideas.
I approach problems with curiosity, share work openly, and seek feedback from diverse perspectives. I enjoy facilitating effective discussions and helping the team align.
In our noisy world, I want to make a difference with effective simplicity. I love transforming complex problems into clear solutions that feel natural. I enjoy standardizing design systems so we can ship quality design consistently and quickly.
See my workVainu offers company data to B2B sales & marketing teams. Vainu is a sales-led company, where I drive implementation of product automation and self-serve UX. This includes designing experiences around new usage-based pricing and the company’s first free plan. I also help set up internal systems such as user analytics, user access and email automation. In parallel, I collaborate with designers & developers to improve usability across the product and standardize the design system so our small & lean team can work efficiently.
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Originally championed by engineering trailblazers, Grafana's observability software has become ubiquitous. Today, its web app serves a new generation of beginners & hobbyists who need more support. I led design in the growth team and partnered with stakeholders across the company to ship product experiments to meet their needs As a result, we saw a 22% increase in user activation and a 50% increase in free-to-paid conversions, while also unlocking future product opportunities. Before working in growth, I designed experiences for integrating Grafana’s web app with Amazon cloud services and managing user- and API access, which helped customers with complex workflows use Grafana more effectively.
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Perk is a bold brand. Their clothes stand out thanks to quality, and the team wanted their online store to follow. Using behavioral design principles, I optimized landing pages, cart, and checkout for conversions. I sharpened messaging and restructured page layouts to bring out the brand essence and communicate credibility. In cart and checkout, I focused on improving usability and reducing the number of steps in the process.
Aiven helps developers build cloud infrastructure with open-source services. Teaming up with a growth marketer and collaborating across teams, I led a project to kickstart product experimentation. We prioritized hypotheses to test, set up the tech, and designed user flows. As a result, the company launched its first product experiment and was equipped with tools and processes to continue testing product ideas quickly.
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Osiguranik is an insurance marketplace that offers policies from different providers in Serbia and aims to help customers make informed decisions. They make it possible for buyers to compare policies in detail, and they support policy holders through the process of filing claims. My team and I revamped their visual identity and redesigned the website to reflect the brand's positioning as a trusted advisor focused on a young audience.
Bebbo is a mobile app for new parents offering know-how and a way to track babies' health and growth. Developed by a UNICEF-supported phone counseling service for parents in Serbia, the app was part of their expansion from reactive to preventive support. Bebbo evolved in the following years, eventually reaching 14 countries and 1 million downloads.
Greetings from Helsinki, Finland. I like working with different kinds of companies and am particularly open to roles in fast-growing startups. If you nurture remote and asynchronous teamwork, we can easily bridge time zones. Feel free to reach out—always happy to connect with people who are doing interesting things.