Research & design for product-led growth

Hi, I'm Anja, product and growth designer. Partnering with B2B SaaS teams across product, engineering, data, go-to-market, and support, I help build a strong product funnel—guiding ideal visitors to happy customers through a series of aha moments.

See my projects

B2B ∙ SaaS ∙ product
A new user’s guide to value
Design of a user onboarding experience that helps developers get started quickly
See case study
B2C ∙ nonprofit ∙ product
A trusted partner to new parents
Design of a mobile app with tools and resources for new parents
See case study
B2C ∙ ecommerce ∙ product + marketing
Transparency with a dash of delight
Redesign of an insurance marketplace to make policies more accessible
See case study
B2C ∙ nonprofit ∙ marketing
Journey to a carbon neutral future
Research for a nonprofit website calling on environmental movers and shakers
See case study

Other industries I worked in

Marketing
Prototyped a marketing app to help a startup validate product-market fit
FASHION
Redesigned a fashion store to highlight the brand and boost sales
social impact
Built websites to help social impact teams attract partners and investors
human resources
Redesigned an HR app to help employes get needed documents quickly
HEALTHCARE
Conceptualized a feature for patients and caretakers to get advice during COVID
TRAINING EVENTS
Interviewed professional training participants to help improve future events

Learn more on LinkedIn

Nice to meet you

I run a collaborative, end-to-end research and design process. Based in Helsinki, Finland, I'm working on a go-to-market intelligence product at Vainu.

About me

Research & design for product-led growth

B2B ∙ SaaS ∙ product

A new user’s guide to value

B2C ∙ nonprofit ∙ product

A trusted partner to new parents

B2C ∙ ecommerce ∙ product + marketing

Transparency with a dash of delight

B2C ∙ nonprofit ∙ marketing

Journey to a carbon neutral future

Other industries I worked in

Marketing

FASHION

social impact

human resources

HEALTHCARE

TRAINING EVENTS

Nice to meet you