Research & design for product-led growth

Hi, I'm Anja, product designer focused on SaaS growth and onboarding. Working closely with product, marketing, and engineering, I research and design ways to build a strong product funnel that guides users from visitors to happy customers through a series of meaningful aha moments.

See my projects

A new user’s guide to value
Design of a user onboarding experience that helps developers get started quickly
See case study
Journey to a carbon neutral future
Audit of a nonprofit website calling on environmental movers and shakers
See case study
Tracking baby’s health and growth
Design of a mobile app with tools and resources for new parents
See case study
Transparent insurance with a dash of delight
Redesign of an insurance marketplace to make policies more transparent
See case study
Automating industrial workflows
Research and design for a specialty chemicals process automation SaaS
See case study

Other industries I worked in

Marketing
Prototyped a marketing app to help a startup validate product-market fit
FASHION
Redesigned a fashion store to highlight the brand and boost sales
social impact
Built websites to help social impact teams attract partners and investors
human resources
Redesigned an HR app to help employes get needed documents quickly
HEALTHCARE
Conceptualized a feature for patients and caretakers to get advice during COVID
TRAINING EVENTS
Interviewed professional training participants to help improve future events

Learn more on LinkedIn

Nice to meet you

I run a collaborative, end-to-end product design process focused on SaaS growth and onboarding. Based in Helsinki, Finland, I currently contract with Grafana Labs.

About me

Research & design for product-led growth

A new user’s guide to value

Journey to a carbon neutral future

Tracking baby’s health and growth

Transparent insurance with a dash of delight

Automating industrial workflows

Other industries I worked in

Marketing

FASHION

social impact

human resources

HEALTHCARE

TRAINING EVENTS

Nice to meet you